Waterfront food and local merchants
Ferry Building Marketplace
A market hall and Embarcadero stop for browsing, a meal, and a walk beside the bay.
Plan a visitWaterfront dining, shops, and bay views
PIER 39
PIER 39 is a lively waterfront complex with restaurants, shops, and public views across the bay. Walk out to see the harbor and sea lions when present, then choose a meal or nearby waterfront attraction that fits your visit.
Take a look around
01
Take in the bay from the pier
The outdoor walkways offer views toward Alcatraz and the Golden Gate. Sea lion viewing conditions vary, so think of it as a chance rather than a guaranteed sighting.
02
Pick a meal or family activity
The pier has a wide mix of food, shops, and attractions. Check the current directory for a specific business or activity before planning around it.
Getting there & back
Give the ride a place in your plans.
A private ride can bring you to the PIER 39 loading area or another agreed nearby point. Share a clear entrance and time, and check current road access; parking, attractions, and boat trips are separate.
Review the exact destination and return plan when requesting your quote. Transportation does not include event tickets, admission or venue reservations.
More to explore
Independent bookshops and Italian cafés
North Beach
A walkable neighborhood visit built around City Lights, Washington Square, and an unhurried meal.
Plan a visitIsland history and a self-guided cellhouse tour
Alcatraz Island
Explore the former prison and national park island after arranging authorized ferry tickets.
Plan a visit